# Pardot ## What Does Pardot Do? Total employees: 72685 Headquarters: San Francisco Founded: 2007 Pardot, now officially known as Salesforce Marketing Cloud Account Engagement, is a leading B2B marketing automation software-as-a-service (SaaS) solution by Salesforce. It empowers marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Pardot offers robust tools for lead generation, lead management, email marketing, sales alignment, and ROI reporting, helping businesses to build meaningful connections, generate more pipeline, and empower sales to close more deals. Its seamless integration with Salesforce CRM provides a unified platform for customer engagement and data analysis. [https://www.salesforce.com/products/marketing-cloud/account-engagement/](https://www.salesforce.com/products/marketing-cloud/account-engagement/) ## Where Is Pardot's Headquarters? ### HQ Function Serves as the central hub for Salesforce's global operations, including executive leadership, product development (including Marketing Cloud Account Engagement), marketing strategy, sales operations, and corporate functions. ### Notable Features: Salesforce Tower is an iconic skyscraper, the tallest office building in San Francisco. It features the 'Ohana Floor' (top floor) which is an open space for employees, customers, partners, and non-profits, offering panoramic city views. The building is LEED Platinum certified, emphasizing sustainability. ### Work Culture: Salesforce is known for its 'Ohana' culture, which emphasizes trust, customer success, innovation, equality, and sustainability. The HQ environment is dynamic, collaborative, and tech-driven, fostering innovation across all product lines including Pardot. ### HQ Significance: The Salesforce HQ symbolizes the company's leadership in cloud computing, CRM, and marketing automation. It's the nerve center for strategic decisions and technological advancements that shape products like Pardot. ### Values Reflected in HQ: The headquarters reflects Salesforce's values of innovation (state-of-the-art facility), community (Ohana Floor), sustainability (LEED Platinum), and customer success (central hub for global operations). ### Location: Salesforce, the parent company of Pardot (Marketing Cloud Account Engagement), maintains a significant global presence with offices in major cities across the Americas, Europe, Asia Pacific, Middle East, and Africa. This worldwide network supports sales, customer service, product development, data centers, and marketing operations, ensuring comprehensive support and localized expertise for its diverse suite of products, including Pardot, for customers around the globe. ### Street Address: 415 Mission Street ### City: San Francisco ### State/Province: California ### Country: USA ## Where Else Does Pardot Operate Around the World? ### Atlanta, Georgia, USA Address: Salesforce Tower Atlanta, 950 East Paces Ferry Rd NE, Atlanta, GA 30326 Serves as a major technology and innovation center for Salesforce in the Southeastern United States, supporting a large customer base and fostering local tech talent. ### London, United Kingdom Address: Salesforce Tower, 110 Bishopsgate, London, EC2N 4AY Central point for Salesforce's operations across Europe, Middle East, and Africa, catering to a diverse international market and driving regional growth. ### Tokyo, Japan Address: JP Tower, 2-7-2 Marunouchi, Chiyoda-ku, Tokyo 100-7012 Drives Salesforce's presence and growth in Japan and the wider APAC market, tailoring solutions and services to meet regional business needs. ## Buying Intent Signals for Pardot Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster. ## Who's Leading Pardot? Meet the Executive Team As of April 2025, Pardot's leadership includes: - **Marc Benioff** - Chair & CEO - **Brian Millham** - President and Chief Operating Officer - **Amy Weaver** - President and Chief Financial Officer - **Ariel Kelman** - President and Chief Marketing Officer - **Stephen Hammond** - EVP and GM, Marketing Cloud ## Who's Investing in Pardot? Pardot has been backed by several prominent investors over the years, including: Salesforce is a publicly traded company listed on the New York Stock Exchange (NYSE: CRM). Major institutional investors typically include The Vanguard Group, BlackRock, State Street Corporation, Fidelity Management & Research Company (FMR Co.), and T. Rowe Price Associates. ## What Leadership Changes Has Pardot Seen Recently? - **Hire:** 2 - **Exits:** 1 Salesforce has experienced several key executive movements in the past year, reflecting its strategic focus on AI, product innovation, and growth across its cloud platforms, including those relevant to Marketing Cloud Account Engagement (Pardot). ### CEO Transition In May 2024, founder Girish Mathrubootham stepped down as CEO, transitioning to Executive Chairman. Dennis Woodside, who joined as President in 2022, took over as CEO. ### Departures Lidiane Jones departed her role as CEO of Slack to pursue the CEO position at Bumble Inc. ### New Appointments: - **Denise Dresser** was appointed CEO of Slack, bringing extensive enterprise software leadership to drive Slack's continued innovation and integration. - **Grace Liu** took the helm as EVP & General Manager of MuleSoft, aiming to accelerate its growth and strengthen its position in the integration market. ## What Technology (Tech Stack) Is Used by Pardot? Discover the tools Pardot uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster. ## Pardot Email Formats and Examples Salesforce commonly uses several email formats for its employees. The most prevalent are `[first_initial][last]@salesforce.com` and `[first].[last]@salesforce.com`. Variations might exist for specific departments or regions. - **Format:** `[first_initial][last]@salesforce.com`, `[first].[last]@salesforce.com` - **Example:** jdoe@salesforce.com, jane.doe@salesforce.com - **Success rate:** 90% ## What's the Latest News About Pardot? ### Salesforce Announces First Quarter Fiscal Year 2025 Results Salesforce announced strong Q1 FY25 results, highlighting continued growth in its subscription and support revenues. The company emphasized its focus on profitable growth and advancements in AI across its Customer 360 platform, which includes Marketing Cloud Account Engagement. ### Salesforce Unveils Einstein Copilot for Marketers and Einstein Copilot for Merchants Salesforce introduced new AI capabilities, Einstein Copilot for Marketers and Merchants, designed to enhance productivity and personalization within Marketing Cloud and Commerce Cloud. ### Salesforce Unveils Expanded Data Cloud Capabilities to Power AI and Customer Experiences Everywhere Salesforce announced significant enhancements to Data Cloud, enabling businesses to unify all their customer data to power AI-driven experiences across the Customer 360 platform.